Founders - It Pays Off to Articulate and Publicise Your Vision!
When your vision stands out because of depth of thinking about certain problem, it's a whole different ballgame compared to the competition.
The power of a compelling vision cannot be understated. When a vision is deeply thought of, sensible, and appealing, then it resonates with the right individuals on a deeper level. At such moments it has the ability to attract great minds and inspire them to work on meaningful problems. Of course, what is deemed meaningful varies from person to person, but its impact is undeniably strong.
So today I want to talk about the power of a great vision and how it attracts great people.
Fibery Experience
Take my recent experience with Fibery as an example. The Fibery founder had a clear and intriguing vision that caught my attention the moment I read it. When checking out the company, I went to their blog and saw several posts and iterations of the initial vision.
The problem they aimed to solve was exciting and close to my heart - they wanted to solve the problem of discrete tools used for work and knowledge. It will revolutionize how companies and teams work and create valuable products if they succeed. I mean, we could all create faster, design better, and distribute wider if someone would figure out how to effectively merge work and knowledge spaces at individual and team levels.
Now, if you look at Fibery's website, you might think it's just another all-in-one tool. But let's be honest, it's not. Fibery operates in the productivity space. Sure, there are other tools trying to do the same thing, but Fibery stands out because of their depth of thinking, consistent progress, and unwavering use of "WHYs." It's a whole different ballgame compared to the competition.
Just check their articles related to their vision…these are long but thoughtful reads:
Not ClickUp
Now, I ended with Fibery, but I could have easily joined ClickUp, one of the biggest players in the productivity space. Their vision is to make the world more productive with their "One app to rule them all" approach. It might sound appealing to some, but comparing it to Fibery's thoughtful vision and commitment is like comparing missionaries to mercenaries.
Don't get me wrong, I find ClickUp's bold advertising and Zeb's colorful shirts entertaining and product decent. But aside from that, there's nothing special that grabs my attention. It just did not pull me in like Fibery did.
The vision and the approach to it are some of the first things startup (or business) founders define, whether they know it or not. It's the basis of future company culture. It's the core behind that future business of yours.
The best way to approach this is to keep it real and focus on WHY? you are solving the problem you decided to attack and why exactly this problem truly matters to you as a founder.
Repeat and Repeat Again!
Fibery's vision was what spoke to me. But of course, what constitutes meaningful problems is highly individual.
That's why you have to put your mission out there publicly. You also have to repeat it regularly so that you can attract the right people to make your vision a reality.
And when I say repeat it - I really mean it! Repeat it until you think it’s too much and then some more!
If you want to learn more about starting a profitable business, just subscribe and join along for the ride!